Product · 2 min read
Why We Redesigned Carter and Launched Evership
When we started Carter, our mission was clear: to provide on-demand hyperlocal deliveries within 60 minutes. We achieved this goal, enabling brands to get their products to consumers faster than ever. However, we soon realised that this was just the tip of the iceberg. The logistics landscape is fragmented and complex, with brands struggling to manage multiple service providers.

That's why we expanded our service offering and relaunched as Evership—a centralised platform designed to streamline the entire logistics process. Our goal is simple: to bring clarity and control to brands navigating the chaotic world of supply chains and delivery networks.

Just as Shopify revolutionised e-commerce by offering businesses a one-stop solution for showcasing their products, and Stripe simplified payments, Evership aims to unify logistics. Brands no longer need to juggle multiple systems, track down different providers, or worry about inefficiencies. Evership provides everything they need in one platform — seamlessly integrating shipping, tracking, and delivery.

This shift from Carter to Evership wasn’t just a name change; it was a fundamental rethinking of how logistics should work. We saw the opportunity to solve a much broader problem: empowering brands to focus on their growth while we handle the complexity behind getting their products to customers.

We’re excited about what’s ahead and look forward to continuing to innovate in this space. With Evership, logistics doesn’t have to be a headache — it can be your competitive advantage.

Stay tuned as we build the future of logistics.
Published by David on 11th, Oct 2024